Voya Financial Extends Digital Campaign to Support Integrated Media Deal with ESPN for US Open
NEW YORK, Aug. 27, 2015 /PRNewswire/ -- Voya Financial, Inc. (NYSE: VOYA), announced today that the company is amplifying its integrated media support of ESPN's telecast of the US Open with the continuation of an online campaign that premiered during Voya's sponsorship of ESPN's Wimbledon telecast. The campaign includes six new humorous video shorts featuring ESPN tennis commentator Brad Gilbert. They comprise the second installment of a series titled "Gilbert's Glossary" that will appear on social and digital media outlets.
"Our sponsorship of ESPN's telecast of Wimbledon was an effective way to increase Voya's brand awareness while showcasing how we can help Americans get ready to retire better by planning, investing and protecting their savings," said Voya Chief Marketing Officer Ann Glover. "We look forward to returning to ESPN in our role with the US Open and connecting with even more consumers through their passion for tennis."
Voya's sponsorship of ESPN's coverage spans the entire duration of the US Open and will air over two weeks --- from Aug. 31 through Sept. 13 --- across ESPN networks. The agreement features a number of media rights including significant commercial inventory, live Voya "Bench Talk" segments with accompanying graphics and audio mentions, and the debut of 360-degree "freeD" replay technology with Voya on-screen branding.
Throughout the US Open, Gilbert will star in six Voya-produced videos designed for social media and online syndication. The first set of videos during Wimbledon generated more than 4 million consumer views. This second set also features Gilbert's unique personality and style as he explains tennis terms such as Paint the Lines, Bagels and Breadsticks, Moonball, Flatliner, Fearhand and Dead Let Court. Each video concludes with a slate that reads, "Brad Gilbert: Changing the Way You Think About Tennis. Voya Financial: Changing the Way You Think About Retirement."
"We look forward to promoting the next phase of this fun and innovative online campaign," added Glover. "It supports the optimistic, forward-thinking tone of our brand and the way in which we want consumers to start thinking about their retirement, and how Voya can help them."
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About Voya Financial
Voya Financial, Inc. (NYSE: VOYA), helps Americans plan, invest and protect their savings --- to get ready to retire better. Serving the financial needs of approximately 13 million individual and institutional customers in the United States, Voya is a Fortune 500 company that had $11 billion in revenue in 2014. The company had $484 billion in total assets under management and administration as of June 30, 2015. With a clear mission to make a secure financial future possible --- one person, one family, one institution at a time --- Voya's vision is to be America's Retirement Company™. The company is equally committed to conducting business in a way that is socially, environmentally, economically and ethically responsible --- Voya has been recognized as one of the World's Most Ethical Companies, by the Ethisphere Institute, and as one of the Top Green Companies in the U.S., by Newsweek magazine. For more information, visit voya.com or view the company's 2014 annual report. Follow Voya Financial on Facebook and Twitter @Voya.
Video - http://youtu.be/2WsDVgOXMxs
SOURCE Voya Financial, Inc.