ING Run For Something Better - The Beginning of Something New for the ING New York City Marathon


ING and New York Road Runners today hosted a special reception in Central Park to kick off the ING Run for Something Better program - the cause-related cornerstone of ING’s recently announced title sponsorship of the ING New York City Marathon.

New York City Parks & Recreation Commissioner Adrian Benepe served as the ceremonial host of the event, which was used to launch the unique program that will have a significant impact on New York City parks over the next several years. (Launch related documentary . For Flash help, click here .)

This year, the ING Run for Something Better program will feature four of the world’s leading runners - Marla Runyan of the United States, Lornah Kiplagat of the Netherlands, Jen Rhines of the United States, and Ludmila Petrova of Russia - competing not only to win the ING New York City Marathon on Sunday, Nov. 2, but also to raise money for park improvement projects across New York City and programs in their hometowns. ING will donate funds on the athletes’ behalf to the community projects.

"Running, as a sport, reflects many of our company’s core values such as challenging limits, long-term vision and doing things differently," said Shaun Mathews, executive vice president and chief marketing officer, ING. "The ING Run for Something Better program reflects our desire to support and enhance the sport of running in a way that will positively affect people in all parts of the globe."

"The ING Run For Something Better program supports the New York Road Runners’ core mission to promote health and fitness," said Allan Steinfeld, president and CEO, New York Road Runners and race director, ING New York City Marathon. "It will have an immediate and visible impact on the local community."

Benepe, Mathews, Steinfeld, and several New York City borough presidents matched each participating runner to one of the parks designated by the New York City Parks & Recreation Department. Rhines will be running for Red Hook Park located in Brooklyn; Kiplagat has been paired with Brooklyn’s McCarren Park; Runyon will be racing to help Astoria Park in Queens; and Petrova will be running for Thomas Jefferson Park, which is located in East Harlem, Manhattan.

Special guests in attendance were Lornah Kiplagat, one of the most dominant athletes in women’s running over the last five years, and Jen Rhines, a 2000 U.S. Olympian and 2002 U.S. 10,000-meter champion.
Over the course of three years, ING will make a significant contribution through the ING Run For Something Better program to advance running and fitness programs locally and internationally. Much of the money will be provided to the Parks Department to refurbish track and field infrastructure and to the City Parks Foundation to increase track and field programming.

On race day, there will be cheering zones at four locations along the ING New York City Marathon route that will invite spectators to participate in the experience and cheer on the participants who are running for their park and community.

The ING New York City Marathon annually attracts more than 30,000 participants, more than two million spectators, and a global television audience of more than 250 million viewers.

About ING

ING Groep N.V. (NYSE: ING) is one of the largest financial services companies in the world and is a leading provider in global and U.S. markets. In the U.S., ING’s operations include a variety of businesses offering a comprehensive array of products and services to retails and institutional clients – including retirement programs; annuities; life insurance; employee benefits; mutual funds; financial planning; reinsurance; investment management and direct banking across the country. ING holds top-tier rankings in key U.S. markets and serves over 14 million customers across the nation. All of ING’s business operations in the U.S. are part of the parent company, ING Groep N.V., which offers banking, insurance and asset management to over 50 million private, corporate and institutional clients through operations in 65 countries.

About New York Road Runners

Founded in 1958 with a membership of 47, New York Road Runners (NYRR) is one of the world’s foremost running organizations. NYRR is a not-for-profit organization dedicated to promoting the sport of running and walking for health, recreation, and competition, and provides full professional services related to all aspects of racing, including course certification, computer scoring, and event promotion. The organization has a full-time staff of more than 60 employees, supplemented by a network of thousands of volunteers, serving more than 39,000 members from every U.S. state and more than 100 countries.


Cindy Schaus, ING Richard Finn, Director of Public Relations NYRR
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