Chief Business Marketing Officer
Focus: Business Marketing
Karen Eisenbach joined Voya Financial in 2015 as the chief marketing officer for the Retirement business reporting to the CEO of Retirement. She currently serves as the chief business marketing officer reporting to Voya’s COO.
As chief business marketing officer, Eisenbach leads the development, strategic focus and execution of marketing strategy for Voya, partnering closely with marketing, corporate communications and HR leads across the organization. She is also a member of the company’s Operating Committee, collaborating on overall business strategy and key corporate-wide initiatives.
Eisenbach brings more than 25 years of marketing, sales, product management and strategic planning experience to the role. Most recently, she was executive director of Retirement Marketing at J.P. Morgan Asset Management where she helped develop and launch a retirement offering for small- and mid-sized corporate plan sponsors. She also managed her own consulting business, and held prior leadership positions with Nationwide Financial and National City Bank.
Eisenbach earned a degree in business administration from The Ohio State University.