As a premier retirement, investment and insurance company, Voya Financial’s mission is to help Americans build a secure financial future – one person, one family, one institution at a time. In September 2014, Voya Financial launched a consumer advertising campaign to build awareness around the new brand and introduce Voya as a company that is changing the way Americans think about retirement. The campaign included a new television commercial that features the metamorphosis of an animated, dollar bill-patterned caterpillar into an “Orange Money” butterfly, signifying our company’s transformation to Voya Financial. In January, Voya began airing rebranded commercials from its popular Orange Money series, launched in 2013. In “Orange Money Moments,” “Grill Master” and “Laundry,” Orange Money represents the money that needs to be set aside today in order to prepare for one’s retirement goals.
Orange Money Moments
Voya Financial Butterfly
Voya Completes Metamorphosis From ING
Voya's Des Moines office to celebrate end of rebranding
ING Name Vanishes From U.S.
It’s just a name change, how hard could it be?
Lean back CMOment: Orange is the new green