As a premier retirement, investment and insurance company, Voya Financial’s mission is to help Americans build a secure financial future — one person, one family, one institution at a time. In September 2014, Voya Financial launched a consumer advertising campaign to build awareness around the new brand and introduce Voya as a company that is changing the way Americans think about retirement. The campaign included a new television commercial that featured the metamorphosis of an animated Orange Money® butterfly, signifying our company’s transformation to Voya Financial. This creative concept has since been the focus of a series of commercials that showcase Orange Money as the money that needs to be set aside today in order to prepare for one’s retirement goals. In the newest set of commercials, Voya’s origami Orange Money animals, “Val” the squirrel and “Vern” the rabbit return once again to serve as creative metaphors for positive retirement planning behaviors. While Val and Vern represent Orange Money, the new ads introduce origami animals made from “green” money, representing the money used to support an individual’s daily living expenses.
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