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The heart of our vision and strategy is building a company with value — and with values. We believe that profitability and integrity are inextricably connected. Our values define us. They are our compass and filter through which we make every decision. The following are the Voya Financial corporate values:

We Have Customer Passion
We empower our customers to achieve a secure financial future. We provide the best customer service, providing objective advice, listening to our customers and responding with a sense of urgency.

We Do the Right Thing
It’s simple: We tell the truth. We uphold both the letter and the spirit of the law. We treat everyone with respect. And we say what we mean and mean what we say.

We Are the We
We are one team, accountable — individually and collectively. We act as owners, creating value through profitable growth.

We Have a Winning Spirit
We operate with an optimistic attitude. We are agile and adapt to meet our stakeholders’ needs. We are focused, and we never settle.

We Care
We take care of our people. We positively impact our communities and our planet. We make products and services that add value to people’s lives. We are inclusive and incorporate diverse perspectives in all that we do.